STOP! is not a book about health, wellness, stress reduction, diet, and exercise. There are thousands of books on those topics. STOP! is not fundamentally a business or a self-help book. Eric Parmenter’s STOP!, based on the latest behavioral and brain science, is designed to help you figure out what you can STOP doing to create more space in your life to enhance your joy, your well-being, and productivity so that you can live a life on purpose. Parmenter, a top healthcare consultant, candidly shares his personal experiences that prompted him to write this useful book, an easy, but thought-provoking read.